A paper out this month by three graduates of the University of Pennsylvania's Wharton School of Business says McDonald's is such a success in the land of Michelin three-star restaurants because it has adapted to French eating habits and tastes. It operates in 123 countries around the world, and just this week the company said it plans to open another 1,300 restaurants in 2012. McDonalds is the world's largest food chain. The beauty of McDonald's in France is that it doesn't feel like a fast food joint, where hordes of people shuffle in and out and tables turn at a fast clip. I'm surrounded by people of all ages who are talking with friends, reading, or typing away on their laptops like me. Greetings from McDonald's, or "MacDo," as they call it here in Paris, where I am comfortably ensconced in a McCafé enjoying a croissant and a grand crème coffee.
A McDonald's breakfast meal in Villeurbanne, France includes fresh baguettes and jam spreads with coffee for $4.55.
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